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Insurance with a personality
- Client
- Varno
- Service
- Strategy
Giving an insurance company a voice that people don't scroll past.
+62%
online enquiries
Challenge
Insurance is a category where everyone sounds the same. The brand was trusted, but invisible.
Strategy
We defined the audiences, the core message and a tone that is serious and human at the same time. Campaigns for social media and the website grew out of that.
Result
Online enquiries rose by 62% within a year.