Coffee that people film themselves

We turned a neighbourhood café into a story that guests share.

3.2×

Instagram reach

3.2×Instagram reach

Kavarna Zrno·Content

Challenge

Great coffee, an empty Instagram page. The café posted rarely and without a clear idea.

We set up a simple content system: the people behind the counter, regulars’ rituals, and short videos that can be shot on a phone in five minutes.

Reach grew 3.2× in three months, and guests started tagging the café in their own posts.

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