Fewer clicks, more sign-ups

We moved a movement studio's ads from chasing attention to getting sign-ups.

−41%

cost per sign-up

−41%cost per sign-up

Studio Gib·Performance

Challenge

The ads brought lots of clicks and few new members. Budget was going out with no clear picture of what worked.

We rebuilt the tracking, narrowed the audiences and built every ad around one clear step: a free first class.

Cost per sign-up fell by 41%, on the same monthly budget.

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